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🧬 Brand Style Guide: Game On! by Daren Prince

This guide defines the visual identity and usage rules for all brand elements used in the Codex-powered website and digital ecosystem for Game On!.


🎨 Color Palette (HEX Only)

Name HEX Code Used For
Deep Green #456F3A Primary, buttons, links
Medium Green #6DA667 Button hover, CTA background
Bright Green #87BD72 Highlights, accents
Mint Green #C2E9C1 Background details, section glow
Lime Green #8CD679 Visual callouts, success states
Charcoal #3B3C3B Backgrounds, dark sections
Light Gray #D5D5D5 Borders, secondary elements
Medium Gray #B8BAB7 Body text
Black #070A06 Header/footer, text on light bg
White #FDFDFD Text on dark bg, logos

🖼️ Logo Usage Rules

File Use Case
logo-web-for-dark-bg.png Default for dark mode (header/footer)
logo-web-for-light-bg.png Use if dark mode is temporarily overridden
logo-hires.svg High-res marketing / social use
logo-hires-white-for-dark-bg.svg Transparent overlays on dark sections
favicon.png Web tab icon

All image references will retain their original filenames and will be referenced by Codex using context-based prompt mappings.


📁 Fonts

⚠️ Override Notice: Default CodyHouse fonts will be used. This guide does not enforce custom fonts.


🎯 Brand Voice Summary (from Identity Kit)

This should be reflected in UI copy, system prompts, and all AI agent replies.


✅ Dark Mode Baseline

All components and media are designed for dark mode, with optional light variants triggered by #themeToggle.